Running a small business can be challenging, but digital technologies can help you grow your business, reach more customers, and save time and money. In this blog post, we’ll highlight eight digital technologies that you should consider implementing in your small business to boost your online presence, streamline your operations, and enhance your customer experience. Some of these could literally feel like you’ve added additional staff to your team and Digitize is here to give you a heads-up on where to start.

1. Social Media Management Tools

Social media is an excellent platform for small businesses to reach a larger audience, engage with customers, and promote their products and services. However, managing multiple social media platforms can be time-consuming, especially when you have a limited marketing team. That’s where social media management tools come in. These tools allow you to manage your social media accounts from a single dashboard, schedule posts in advance, track engagement, and analyze your performance.

2. Online Payment Systems

Accepting online payments is becoming increasingly important in today’s digital age. It can help you reach a broader customer base and improve your cash flow. Online payment systems like PayPal, Stripe, and Square can help you simplify the payment process, reduce transaction costs, and increase customer satisfaction.

3. Cloud Computing Services

Cloud computing services can help you store and access your business data and applications online. This means you can work from anywhere, collaborate with your team remotely, and reduce hardware and software costs. Popular cloud computing services include Dropbox, Google Drive, and Microsoft OneDrive.

4. Email Marketing Platforms

Email marketing remains one of the most effective ways to reach your target audience and promote your products and services. However, creating and sending personalized emails to your subscribers can be time-consuming and challenging. Email marketing platforms like Mailchimp, Constant Contact, and Sendinblue can help you automate your email campaigns, segment your subscribers, and track your results.

5. Customer Relationship Management (CRM) Systems

A CRM system can help you manage your customer interactions, track your sales pipeline, and improve your customer experience. With a CRM system, you can centralize your customer data, automate your sales processes, and provide personalized customer support. Popular CRM systems include Salesforce, Zoho CRM, and HubSpot CRM.

6. Chatbots

Chatbots can help you improve your customer service, reduce response times, and enhance your customer experience. With a chatbot, you can provide 24/7 customer support, answer frequently asked questions, and route customer inquiries to the right department. Popular chatbot platforms include Chatfuel, ManyChat, and Tars.

7. AI Tools

Artificial Intelligence (AI) is transforming the way businesses operate and make decisions. AI tools can help you automate repetitive tasks, analyze data, and improve your decision-making processes. For example, you can use AI-powered chatbots to provide personalized customer support, use predictive analytics to forecast future sales, or use natural language processing to analyze customer feedback. Implementing AI tools can help you save time, reduce costs, and improve the accuracy of your business decisions.

8. Workflow Automations

Workflow automations can help you streamline your business processes, reduce errors, and improve efficiency. By automating tasks such as data entry, document management, and inventory tracking, you can free up time for more strategic work and reduce the risk of human error. Workflow automation tools such as Zapier, IFTTT, and Microsoft Power Automate can help you create custom workflows without the need for coding knowledge.

Want to see how your business or organisation can stay competitive with digital technologies like these?

In today’s fast-paced digital world, small businesses that fail to adopt new technologies risk falling behind their competitors and missing out on valuable opportunities. Digital technologies such as social media management tools, online payment systems, cloud computing services, email marketing platforms, CRM systems, chatbots, AI tools, and workflow automations can help small businesses stray competitive and save time and money.

We’re offering FREE Digitize Business health checks during May and June

Digitize is offering a FREE CONSULTATION call with one of our Digital Business consultants to any small business or charity during the month of May 2023. Think of it as a digital health check for your business with one of our tech experts sharing the potential of these new business approaches and how they can be a game changer for your business. We’ve got a limited number of spots available and bookings are open now on a first come first served basis.

Ready to book your free strategy chat with a Digitizer?

Please click the link below to book your spot. We’ve got a limited number available for May and June but we’ve included evenings and weekends to provide busy business owners with flexibility:

BOOK YOUR FREE DIGITAL BUSINESS REVIEW/HEALTH CHECK NOW