Meta, formerly known as Facebook, has announced the formation of a new Artificial Intelligence (AI) product team. The team will be responsible for integrating generative AI technology across Meta\’s social media platforms including Instagram, Facebook, WhatsApp and Messenger.
What is Generative AI?
Generative AI is a type of machine learning that allows computers to create original content such as images, videos or text. This technology uses algorithms that can analyse existing data sets to generate new content that is similar in style and quality.
How will Generative AI be used on Meta\’s Platforms?
The integration of generative AI on Meta\’s platforms will offer users more personalised experiences. For example, generative AI could be used to generate customised filters for Instagram users based on their preferences or create unique stickers for Facebook Messenger conversations.
Think of the ‘for you’ page on TikTok. We don’t even have to follow accounts anymore to see the content that we’re interested in. Instead, algorithms pick up on what we like and engage with to show us content that data suggests we’ll be interested in.
This could be beneficial for Meta’s platforms because interested and engaged users are likely to spend more time on the app. The longer users spend on a platform, the more ads they’re exposed to, and the better ads perform. This often leads to businesses increasing their ad spend, and therefore the platform makes more money.
Why is this Important?
The integration of generative AI technology across all four platforms offers several benefits for both users and businesses. By using this technology, businesses can create more engaging marketing campaigns that are tailored specifically to their target audience.
For users, the integration of generative AI means they will have access to more personalised experiences while using these social media platforms. With this advanced technology integrated into Meta\’s products, users can expect higher quality content generation and improved user experiences overall.
Conclusion
Meta\’s decision to form a new AI product team dedicated to integrating generative AI technology across its social media platforms is an exciting development in the world of artificial intelligence. With this advanced technology at their disposal, businesses and individuals alike can expect higher-quality content generation and more personalised experiences when using Instagram, Facebook, WhatsApp and Messenger.
As we move forward into the future of social media and digital communication, it will be interesting to see how these advancements continue to shape our online interactions.
Sources
httpss://www.theverge.com/2022/1/12/22880850/facebook-meta-ai-generative-product-team-instagram-whatsapp-messenger
httpss://www.socialmediatoday.com/news/meta-forms-new-ai-team-to-integrate-generative-tech-across-facebook-insta/611348/
httpss://techcrunch.com/2022/01/11/meta-is-building-a-new-artificial-intelligence-product-team-to-bring-generative-ai-across-instagram-facebook-whatsapp-and-messenger/
